Caffeinated water unveils new look and additional product
Avitae USA, LLC has unveiled new packaging for its all-natural Avitae Caffeine Water and a third SKU, a 125-milligram caffeine level, at the Natural Products Expo West in Anaheim, CA. The packaging initiative is the latest step in the company’s ongoing commitment to bring the brand to the forefront of the beverage industry. Avitae began rolling out distribution of the new bottles in grocery and retail stores this month.
The new packaging represents a move to highlight the brand and enhance the simplicity of “caffeine + water” by making it more noticeable for consumers. The most innovative and prominent look on the new packaging is the die-cut holographic label – with its wave theme design and light reflection – meant to remind shoppers of a natural flow of water and to stand out on store shelves. The Avitae name is more prominent on the label, and information is easier to read. The new bottles, now in a more traditional cylindrical shape, still hold 16.9 ounces (0.5 liters) of Avitae Caffeine Water.