Michigan water brand launches package featuring home state
Absopure company to showcase Pure Michigan packaging and marketing throughout the Midwest, launches social media contest to celebrate
Plymouth, MI-based Absopure, a family-owned company that has been bottling and delivering fresh, all-natural Michigan spring water for more than 100 years, announces a new partnership with the Michigan Economic Development Corporation (MEDC) and the award-winning Pure Michigan campaign. Absopure's director of marketing, Frank Zolenski, made the announcement.
Beginning this month, 24 and 35 packs of Absopure Natural Spring Water—available at retailers throughout the Midwest, including ACO, Gordon Food Service, Meijer, Spartan Stores and hundreds of others—will carry new packaging co-branded with Pure Michigan that will celebrate Michigan's natural beauty and recognize Absopure's century-old Michigan roots. In the coming months, additional Absopure products in markets nationally will adopt the Pure Michigan co-branded imagery.