Hard apple cider set to take a bite out of the cider category
Johnny Appleseed launches in bottles and cans
Johnny Appleseed, a new, refreshingly sweet and intense hard apple cider with a crisp apple bite, will arrive on store shelves nationwide April 7. Inspired by the legendary adventurer and storyteller, Johnny Appleseed Hard Apple Cider was created for anyone with a thirst for adventure and a story to share.
Like its explorer namesake, Johnny Appleseed Hard Apple Cider was created for — and by — those who believe life is about the journey, not the destination. More than 750 consumers (men and women 21-34 years old) from the U.S., Canada and the United Kingdom helped to co-design the brand, from taste profile to packaging.