Ghirardelli Minis packs target miniature food trend and on-the-go consumers.
The Ghirardelli Chocolate Company, a manufacturer and marketer of premium chocolate products,announces the launch of Ghirardelli minis – bite-sized, individually-wrapped versions of its chocolate squares — in three flavors, including milk chocolate caramel, milk chocolate almond & sea salt and dark chocolate. The new chocolates will be available for purchase in Ghirardelli stores and select national retailers beginning May 15. Ghirardelli minis will be available in a 4.3-4.6-ounce stand-up pouch and sold at retail for $3.99 per pouch.
Recognizing the opportunity to meet the needs of time-starved consumers, Ghirardelli is making it easy to enjoy each moment with a shareable, on-the-go, guilt-free indulgence. Half the size of a regular Ghirardelli Square, Ghirardelli minis combines high-quality chocolate with the convenience of a bite-sized treat.