A shift in packaging for China’s shrinking households
Packaging in China must meet the needs of busier, smaller households, Canadean reports.
China’s one child policy has led to the average number of people per household size shrinking to 2.8. The family structure has also changed, following a new common ‘4-2-1 composition’ of four grandparents, two parents and one child. This family unit will drive demands for family fit packs such as those containing three servings.
In addition, smaller households are looking for smaller pack sizes to reduce waste and provide cost effectiveness. It is now common for both parents in the household to be working, so ready-to-eat and on-the-go products are in demand to suit their busy lifestyles.