New bottle pours out global launch of hard lemon beverage
Brand principles, new identity and bottle created for global launch of Seth & Riley’s Garage Hard Lemon Drink, by Seymourpowell and Carlsberg Group.
Leading brand-led design and innovation company Seymourpowell (seymourpowell.com) announces details of its recent collaboration with the Carlsberg Group to create a “brand world” for the global launch of Seth & Riley’s Garage Hard Lemon Drink.
Recognizing the global potential of a 2012 regional initiative from Finland that capitalized upon the growing trend for sweeter tasting alcoholic beverages, Carlsberg Group (carlsberggroup.com) turned to brand innovation specialists Seymourpowell to help them turn a single variant regional initiative into a globally relevant brand.