New aluminum can pull tab design opens exciting possibilities
The pull tab has remained largely unchanged since the 1970s and despite its prominent position atop the can, it offers little marketing potential in its present form. An Austin-based company aims to change that with the introduction of a replacement wide format design called WingTab™ (TheWingTab.com).
According to Chris Schorre, CEO of WingTab, "We want to offer marketers and beverage producers a new promotion and branding tool. We think WingTab is highly desirable because everyone who opens a can looks at the pull tab. It's impossible to ignore. You see it every time you take a drink."