NRFA promotes culinary possibilities in the dairy aisle
In a consumer survey, 74% of respondents stated that yogurt was the first item to come to mind when thinking of the dairy aisle, but only six percent said potatoes. This June Dairy Month, the National Frozen & Refrigerated Foods Association (NFRA, NFRAweb.org) will partner with celebrity chef Aida Mollenkamp to show consumers that they may be missing out on the most exciting and convenient aisle in the supermarket. Aida’s exclusive recipes developed for NFRA including Peaches and Cream Popsicles and Loaded Potato Nests use refrigerated products such as yogurt and potatoes to show consumers that the dairy aisle is full of creative and unexpected ingredients that can be customized to fit within a well-balanced lifestyle and lead to endless mealtime possibilities.
During June Dairy Month, NFRA will capitalize on the trend toward smaller meals and redefine snacking by raising awareness of the refrigerated dairy aisle as “the new snack destination.”A Cool Food Panel of partner bloggers will develop a “snack-size” series of visual content and recipes to raise awareness of the refrigerated dairy aisle as a go-to destination for snacking. Bloggers will create mini main entrees, bite-sized finger foods and darling side dishes and desserts that will help consumers ignite a healthy new passion for refrigerated dairy.NFRA will also partner with online hub, Bakespace.com and their #KitchenParty on Google Hangout, to host two live video chats with a celeb spokesperson and influential blogger to engage consumers with recipes and how-to’s in the kitchen.