More Americans choosing foods, beverages based on healthfulness
Survey also shows fewer than 1 in 4 having “emotional” conversations about food
The number of American consumers who consider healthfulness when purchasing their food and beverages has shown a significant uptick in the past two years. That is among the findings of the IFIC Foundation’s (ific.org) 2014 Food and Health Survey.
Given the perceived volume and intensity of conversations and debates about food, the Foundation also asked whether consumers had had an “emotional conversation” about food in the preceding six months. Fewer than one in four respondents (23%) said that they had.