PEEPS celebrates every day with introduction of PEEPS MINIS
Just Born Quality Confections, makers of PEEPS®, MIKE AND IKE®, HOT TAMALES® and GOLDENBERG’S® PEANUT CHEWS®, recently retained BrandFirst (brandfirstnj.com) to design the new PEEPS® MINIS™ identity and packaging. This is the largest newproduct launch in the PEEPS® brand’s 61 year history.
Printed on a silver metallic substrate with a vibrant color palette that pops on shelf, the PEEPS® MINISTM package is eye-catching, colorful and appealing to consumers of all ages. True to the fun and quirky personality of the PEEPS® brand, the new package playfully and cleverly incorporates the iconic chick into the letterforms of the logo. Each package features the familiar PEEPS® yellow background with a cluster of PEEPS® chicks above a banner that conveys the flavor. To further help flavor communication, a brightly colored chick-patterned border uniquely identifies each variety while creating a strong billboard presence at retail.