Lay's, the leading potato chip brand from PepsiCo India and amongst one of the leading snack brands in the country, brings forward its global campaign with international football superstar Lionel Messi for consumers in India, through the launch of its Football Favorite flavors. Lay's has added local flavor to the global Leo Messi campaign by launching these three new limited edition offerings of apple chili, cheesy jalapeno, tangy herb, to delight consumers.
As part of the Football Favorite program, consumers are invited to taste these limited edition flavors and get a chance to watch Messi play live by voting for their favorite flavor. All that consumers need to do is to give a missed call on the unique numbers provided on the respective packs. The Lay's flavor which gets the highest number of missed calls shall be the Winning flavor and one lucky Winner will be selected from the Winning flavor entries who will get a chance to watch Messi play live.