Re-branding improves shelf appeal of handcrafted heat-and-serve sandwiches
Raybern’s gets a new look thanks to packaging redesign by CBX
Raybern’s®, the company behind the #1 U.S. selling Philly Cheesesteak sandwich, stands out in the frozen food cases more than ever thanks to a newly completed packaging graphic redesign by leading global brand agency CBX (cbx.com).
“Raybern’s has provided families with delicious, and convenient sandwiches, snacks and appetizers for more than 30 years and is famous for inventing the frozen deli sandwich,” says Rob Leibowitz CEO Raybern Foods. “Consumers consistently describe our handcrafted sandwiches as hearty and delicious. The goal of our partnership with CBX and this graphic redesign project was to ensure that our exceptional product delivery and consumer experience were significantly more visually apparent and appealing at shelf.”