PepsiCo and The Nature Conservancy Partner to increase recycling and protect drinking water
PepsiCo now addressing both curbside and on-the-go recycling as part of its goal to help grow the U.S. beverage container recycling rate to 50% by 2018
It’sa familiar sight. People pull into a gas station or convenience store and have no option other than trash cans to dispose of empty, recyclable beverage containers. Now, PepsiCo and The Nature Conservancy—the world's largest conservation organization—are joining forces to help alleviate this problem while encouraging consumers to recycle more often to help protect drinking water sources throughout the U.S.
As part of a new five-year partnership called "Recycle for Nature," PepsiCo will expand the availability of recycling bins in the U.S., beginning where they are needed most—at gas stations and convenience stores. According to a PepsiCo national survey, 81% of Americans say they would recycle beverage containers at a retail location if proper bins were available1. At away-from-home locations, recycling bins are available only 12% of the time2.