Keurig partnership with Kraft boosts company's single cup coffee portfolio
Keurig Green Mountain has announced a partnership with Kraft Foods to make the latter's branded coffees—including Maxwell House and Gevalia—for Keurig's single-serve brewing systems. The deal is the latest in a string of moves by Keurig, which previously partnered with Coca-Cola to allow people to make various Coke beverages at home. Keurig also previously announced an agreement to distribute packaged McDonald's coffee to retailers, thus allowing consumers to make McCafé drinks at home with their Keurig machines.