Westernisation in the Chinese retail market will lead to a change in packaging needs
In recent years, China has seen significant changes in eating habits, shopping behaviors, and lifestyle habits, as consumer behavior responds to Western influences. Consumer packaged goods providers will capitalize on the trend of Westernization for new experiences and integrate more Western groceries onto their shelves, Canadean (canadean.com) predicts.
As the Westernization of the retail market is fairly new, products that are considered to be mid-range are more likely to be offered as premium products in China. Western commodities also serve as symbols of modernization and provide a sense of elevated status for consumers. As a result, Western brands of products such as fragrances, chocolates, coffee, cheese, ice cream, and carbonated soft drinks are becoming prevalent in Chinese retail markets.