New packaging upgrades brand image and preserves flavor
O-I glass helps BeanBlossom hard cider stand out in relaunch
BeanBlossom Hard Cider from helping Indiana-based Oliver Winery stand out in an increasingly competitive category thanks to glass packaging from Owens-Illinois (O-I, o-i.com). The winery recently relaunched the cider in a shareable 750ML glass bottle. According to owner Bill Oliver, the large glass format gives the BeanBlossom brand a premium image and enables consumers to fully appreciate its flavor.
Founded in the 1972, the winery is one of the largest in the Eastern United States. They branched out to cider in the mid-1980s and, until recently, distributed their BeanBlossom Hard Cider in single-serve aluminum containers.