New Orleans coffee brand looked for a new twist on a classic design
French Market and Crown usher in a new generation of coffee packaging
Customers of French Market Coffee have always associated the brand with its signature red coffee can, which harkens back to the company’s original Coffee and Chicory label introduced in the late nineteenth century. CROWN Food Packaging North America, a division of Crown Holdings, Inc. (Crown, crowncork.com), recently partnered with the brand, which has been expanding its business nationally, to refresh its packaging, bringing new life to the classic can design.
Founded in New Orleans in 1890, French Market Coffee takes its name from the iconic city landmark. Now a part of Reily Foods, which manufactures and markets a range of private label and specialty brands, French Market prides itself on creating the ‘quintessential New Orleans coffee.’ Famous for servicing the city’s oldest and finest restaurants, the brand offers six different coffee varietals, with both its Dark Roast and Dark Roast with Chicoryblends offered in French Market’s ‘signature’ can.