Premium spirit with deep Mexican roots updates look with new design
Tequila CAZADORES®, 100% blue agave tequila, one of the most popular premium tequilas in Mexico and the United States, announces the launch of new packaging for its line of premium tequilas, coinciding with Mexico'sFiestas Patrias celebrating the country's independence from Spain in 1810. Created in 1922 by Don Jose Maria Banuelos in Arandas in the Los Altosregion of Jalisco state in Mexico, CAZADORES remains steeped in tradition, using the same recipe and process developed more than 90 years ago. The evolution of the packaging reflects the CAZADOREScommitment to its heritage and authenticity with a new premium design that takes the legendary brand into the future.
"Our new packaging is another momentous step in CAZADORES illustrious history that spans almost a century," said Rene Valdez, senior brand manager for Tequila CAZADORES. "The juxtaposition of CAZADORES perennial roots with an updated look and feel is sure to excite our existing consumers, as well as attract new ones."