One of the world’s leading canned fish brands has enhanced its popularity by adding an advanced opening solution to its relaunched mackerel can, produced by Ardagh Group (ardaghgroup.com). The Norwegian seafood firm, King Oscar, chose Ardagh’s Easy Peel® aluminium can end as an important convenience feature of its new aluminium can.
Developed by Ardagh as an entirely new and improved approach to can openability, Easy Peel comprises a metal ring on which an aluminum foil is heat sealed. The consumer has a safer and quicker means of opening the can, with a drastically reduced risk of spattering its contents. It is also 50 per cent lighter than a standard end.