The concept of “packaging” is simple: it’s a material that can be used to wrap, seal or pad a product to protect it from damage. Packaging is used both as a marketing strategy, to boost sales, and as an insurance policy to ensure product quality is maintained from the time the product is shipped to the moment a customer receives the product. There are many risks and potential events along the supply chain that a package must withstand, including vibration, compression, mechanical handling, manual handling and atmospheric conditions. With that in mind, it’s important to find the optimal balance in packaging that will withstand many hazards but won’t break the bank.