Packaged food quarterly earnings show impact of trends
Industry trends could threaten revenue
Beginning with Nestlé on October 16th, packaged food companies have and will release quarter earnings revealing how well they hurdled industry obstacles including a marketplace oversaturated with brands and a health conscious consumer base. Though multiple factors contribute to earnings, how successfully these companies marketed their brands to capitalize on industry trends will play a key role in their financial performance.
Mary Zalla, global president of consumer brands at Landor, one of the world’s leading brand consulting and design firms, has a unique point-of-view on how leading companies have been leveraging their brands: