Grocery store shelves as crowded as most consumers’ schedules force brands to play a clever game to stay viable in snack land. As brands roll out new packages to compete for shelf space and market share, consumers race through the grocery aisles looking for goods that will keep their hectic lives from being sent back two spaces. It seems consumers want packaging that is shelf-stable, portable, single-serve, healthy, allergen-free, recloseable, eco-friendly, easy-to-read, attractive, easy-to-open, familiar and innovative for their snack packages. It is no wonder the market is scrambling in a million directions just to stay in the game and avoid losing a turn at getting noticed. Because snack packages cannot be all things to all consumers, more and more niche products are popping up in unique packaging so they can stand a chance at making it to the “Checkout Kingdom” in a consumer’s shopping cart.
Snack foods are no longer just those in the snacks and bakery aisles of the grocery store. More and more brands are packaging new foods so they will be more snack-able. One example is the Skippy Singles peanut butter snack pack. This resealable cup includes six individually packaged and sealed 1.5-ounce cups of peanut butter. These cups can be used for dipping or spreading onto other snack food. They can even be eaten all on their own. The reclosable cup that holds the peanut butter packs has a clear front panel so consumers can easily see how much peanut butter is left. The cup makes it easy for consumers to grab the pack for on-the-go use or to store just about anywhere such as a locker, cabinet, desk drawer or glove box. The Skippy Singles come in creamy and natural to offer a quick meal fix, on-the-go snack or post-workout refuel.