It does not seem long ago that labels on beverages were simply the means by which the consumer would find the product name, a brief description of its weight or volume, a few details of its contents and, possibly, a list of ingredients. Now, that is far from the case. Seen as a fundamental element of the beverage package, the label is identified by marketing departments across the world as a vital interface with the end user, assisting in the creation of brand identity and reinforcing the product’s position in the mind of the consumer and in the marketplace.
Beverage manufacturers are not only looking to labeling as a method of establishing their brands, however. As with many other manufacturing industries, the beverage industry is also looking to its labeling capabilities for greater efficiencies and ever lower total costs of equipment ownership. Again, in common with many other industries, beverage producers also have a much greater focus on sustainability and reducing the environmental impact and emissions associated with manufacturing.