Clif Family has introduced Clif Family Kitchen, a rebranding of their line of specialty food items (formerly Gary & Kit’s Napa Valley), which includes nut mixes, chocolates, preserves, marmalades, chutneys, dukkah, olive oil, vinegar and more.
Gary Erikson and Kit Crawford, co-founders and co-chief visionary officers of Clif Bar & Company are the husband and wife team behind Clif Family Kitchen. Gary and Kit are longtime Napa Valley residents and many Clif Family Kitchen products are made from fruits and vegetables grown on their CCOF-certified organic farm. The couple worked with their design partner, Ana Field, to create the new look. In an interview, we asked the company why the rebranding….