Whether it is wine or spirits, liquors or premium beers, brands looking for new ways to set their products apart are finding that embossed or debossed metal containers increase attractiveness and help packaging stand out on store shelves by creating a premium aura.
Metal stamping technologies widen design variety and create exciting new ways to use packaging as a sales tool. Embossing involves raising part of any surface—often logotype, images or other brand details—so that they can be felt and seen and help focus consumers’ attention; debossing is the process of depressing selected areas to a similar effect.