2015 marks the end of mass and the rise of the individual
From ultra-personalized experiences to custom packaging to straightforward dialogue, 2015 will be the year where the consumer truly reigns supreme. Landor (landor.com), one of the world’s leading strategic branding and design firms, analyzed innovations, changes, consumer behaviors, and attitudes from a multitude of industries and global locales and emerged with insights for the coming year that signal a shift away from the mass and a definitive move toward the niche.
Thomas Ordahl, Landor’s chief strategy officer, commented, “The brands of 2015 will be more agile, changing and adapting to meet the specific needs of individual consumers. Whether it’s creating custom packaging or using input from social media to improve a product, companies will embrace the power of one like never before.”