Barnard Griffin Winery launches new look, new label, new packaging
As new bottles continue to roll out onto shelves throughout the country, Barnard Griffin announces the national launch of its new Griffin label.
As winery co-owners Deborah Barnard and Rob Griffin look to further expansion, they huddled with the 2nd generation, daughters Elise Jackson and Megan Hughes, and deemed that it was time for a change. Therefore Barnard Griffin has changed their label and packaging design that had featured tulips. As a winemaker having the last name "Griffin" there was a missed branding opportunity - thus the selection of the griffin for their rebranding program.
The griffin, a mythological creature, is usually shown as a mix between an eagle and a lion. In ancient times it was viewed as a guardian of the divine. It is now featured prominently on Barnard Griffin packaging created by Auston Design Group.