Survey shows consumer product companies’ data security practices lag consumer expectations
Nearly three-quarters of consumers (73%) say better privacy policies would increase their trust in CP companies, 80% are more likely to buy from companies protecting their information.
Eight in 10 consumers (80%) say they are more likely to buy from consumer products (CP) companies that they believe protect their personal information, yet only 37% believe that these companies are adequately doing so, according to a new Deloitte (deloitte.com) study, “Building Consumer Trust: Protecting personal data in the consumer product industry.”