Numi® Organic Tea, a leading premium organic and fair trade tea brand, is partnering with Mother Parkers Tea & Coffee, an industry leader in single-serve beverages, for the launch of the first premium, full-leaf quality, organic and Fair Trade Certified™ tea, available in the RealCup™ brand of capsules that feature the unique EcoCup™ recycling capability. “The decision to partner with Mother Parkers was based on our shared values of innovation, sustainability, and quality,” said Ahmed Rahim, Numi founder and chief alchemist.
Paramount in entering the single-serve business was the ability to translate Numi’s taste profile authentically. “I was impressed by the flavor delivered by the RealCup™ capsule,” continued Rahim. “It was clear to me that the superior taste from the carefully sourced real organic ingredients used in Numi® Organic Tea’s blends would be found in the teacup and not left behind in the capsule.” Numi® recyclable single-serve capsules are compatible with all Keurig® K-Cup® brewers.