Study finds strong link between packaging satisfaction and consumer purchasing behavior
MeadWestvaco Corporation (MWV, mwv.com), a global leader in packaging and packaging solutions, today launched Packaging Matters™, the company’s third annual study of the impact of packaging on product satisfaction and consumer purchasing behavior. This year Packaging Matters examined the attitudes of consumers in five markets (Brazil, China, Germany, France and the United States) across 11 FMCG product categories (food, beverage, personal care, etc.), offering brand managers key insights on how to increase the impact of packaging for their business.
Packaging Matters data show packaging continues to hold significant importance for global consumer satisfaction with a strong link to purchase intent and brand loyalty. While a majority say new packaging is headed in the right direction, there are significant current gaps between the importance of product packaging and how brands are meeting consumer needs. Consumers are clear on how to close this gap: with targeted innovations related to functionality and safety.