In keeping with its global commitments to nutrition, health and wellness and its leadership in providing treats in a more permissible way, Nestlé Canada announced today that its SMARTIES packaging is getting a refresh. The new innovative packaging takes portion control a step further by making it more intuitive. By providing portion guidance indicators, consumers can choose how much of the colorful treat they want to consume, while being mindful of portion size.
Globally, Nestlé committed to only selling children’s products that meet its Nutritional Foundation Criteria by the end of 2014. In Canada, SMARTIES has incorporated portion guidance indicators on its regular products and reduced the size of its seasonal products to achieve this goal. This commitment also meant discontinuing successful products that do not meet the Foundation Criteria, including the King Size SMARTIES box and some seasonal gifting items.