Bold new line of facial tissue inspires self-expression
Kleenex Brand Facial Tissue, known for its exceptional softness, is redefining the facial tissue category with the introduction of a new line of attention-grabbing package designs created in partnership with renowned fashion designer Betsey Johnson. The "Ready to Care" Collection, which includes a mix of bold, eye-catching designs, transforms a multi-functional product into a must-have statement piece that excites the creative side in all of us, inspiring new uses for the product and packaging.
"I am so excited to announce my product collaboration with Kleenex brand – our designs are bright, bold, pretty and punk! The product assortment is perfect for all of my Betsey babes," says Betsey Johnson. "I've always loved the product, but this line is about more than just the tissues – the boxes are perfect to hold makeup brushes and the wallet packs can hold all of your cards! I can't wait for everyone to get their hands on this rockin' line," says Johnson.