In a world of grab-and-go convenience, checkout lines, vending machines and c-stores aren’t the only places where consumers reach for portable packs of their favorite beverage. Thanks to beverage multipacks, which allow consumers to stock up on their most-consumed drinks, they can reach in their own refrigerator.
Hi-Cone (hi-cone.com) offers unique add-ons with its Impact beverage carriers. These carriers integrate giveaway items into the multipack packaging. Last year, Hi-Cone added fireworks viewing glasses to its range of offered add-ons, which included things such as removable decals, trading cards, removable tattoos, bookmarks and more. The fireworks view glasses add prismatic effects to fireworks and light shows. The glasses can be removed from the front and back of the beverage carrier at the perforation.