Take a look down the yogurt aisle today and you will see a wide variety of offerings. The container shape, size and color choice can play an important role in why a consumer is choosing a particular yogurt and what the manufacturer is trying to convey.
Single-serve yogurt containers can range from 5.3 ounce sizes (the typical size of your standard Greek yogurt container), 6-ounces (found in many non-Greek yogurt forms) and even 8-ounce sizes (like Bellvue, Colo.-based Noosa yogurts). Shapes come in all sorts — standard cup, short and wide cup, fluted and sidecar, to name a few.