Crown unveils digital toolkit for the global packaging community
Company website provides new tools and resources for differentiating brands and building consumer loyalty through metal packaging
Crown Holdings, Inc. (Crown, crowncork.com), the global leader in consumer metal packaging, has relaunched its corporate website - www.crowncork.com - with enhanced functionality to offer brand managers and designers a myriad of resources to help them better understand the benefits of metal packaging. Featuring an advanced design with simplified navigation that allows access to information on mobile devices and tablets, the site incorporates technology innovations, infographics and videos, while also allowing visitors to easily view – and download – company publications such as the Company’s biannual Sustainability Report.
New additions to the website include a Design and Inspiration Gallery that showcases the advanced printing and decorative techniques that can be employed to create attention-grabbing metal packaging that stands out in the retail environment. Intended to foster creative thinking and be a source for inspiration for the design community, this portion of the site will be regularly updated with new examples of creative packaging and concepts that Crown has already brought to market.