When thinking about packaging solutions for liquid products, stand-up pouches may not be the first thing that comes to mind. But due to advances in flexible packaging, stand-up pouches are now one of the fastest-growing types of packaging. An increasing number of brands are switching from rigid to flexible packaging to hold liquid products such as beverages, household cleaners, and even oils and lubricants.
Usage of stand-up pouches in the U.S. alone is projected to grow by 7% per year through 2018. Growth will be driven by consumer and producer demand for more aesthetic appeal and convenient features such as recloseable sliders and zippers, ergonomic handles, and built-in pour spouts or taps.