Global packaged water consumption to overtake carbonates in 2015
A new Canadean report predicts that packaged water will overtake global carbonates consumption, reaching over 233 billion liters in 2015, while carbonates are expected to grow at a slower pace to around 227 billion litres. Back in 2010 the global population consumed only 170 billion litres of packaged water, compared to 215 billion litres of carbonates. Fiona Baillie, analyst at Canadean, says, “The speed at which packaged water is growing is evident. Asia and West Europe already have packaged water consumption levels above those of carbonates and this year East Europe is set to join them.”
Emerging countries will be driving global growth
Canadean’s research also shows that it will be emerging countries that drive this trend in the future, while western countries with traditionally high packaged water consumption will be slipping down the growth rankings. Germany, Italy, France and Spain are forecast to see a compound annual growth rate (CAGR) of merely 1% between 2015 and 2020, compared to 21% in India, 12% in China and 8% in Brazil. However, the US is predicted to keep its second place ranking in terms of volume, as consumers continue to shift to packaged water consumption due to health concerns.
China and India will consume half of additional packaged water