Wine Pouch (R)evolution to be presented at Start Plast
Wine Pouch (R)evolution, the innovative packaging by Reverse Innovation B.V. Amsterdam (a spin-off of the Italian agency Reverse Innovation) and winner of five
international design awards, will be presented at Start Plast, a business incubator within Plast Trade Show, at Rho Fiera, Milan.
The pack was created to counter-act the negative image of wine sold in pouches or as a “bag in a box”, which is often synonymous with poor quality. The design is the product of a research project in the flexible packaging segment, born from a partnership with the winemaker Gigante.