From the backyard BBQ to the wedding reception toast to the nightly glass of red with dinner, there are so many varieties of wine and occasions to enjoy it. Wine packaging is just as versatile and vast; take a look on store shelves to see the beautiful glass bottles still reigning on shelves to the single-serve PET bottles, cans, bag-in-box and cartons that make up another part of the segment. Wine packaging continues to evolve to appeal to more consumers.
Bag-in-box applications may have had a negative association to them some years back but that just isn’t the case anymore. More wines (and premium ones at that) are rolling out in this classic format for many reasons. The packaging keeps the wine at its freshest after opening, preventing light and oxygen from disturbing the wine’s qualities. In addition, this format allows consumers to enjoy a glass a day over the course of a few weeks, instead of having to consume the opened bottle within a few days.