Reducing the environmental impact of packaging is top of mind for many in the package design and consumer goods industries, with the ultimate goal to meet consumer expectations and federal and state regulations. Often, totally new, compostable or plant-based materials are pitched as the ultimate in sustainable materials during a package redesign process or environmental initiative. While there are benefits to these new materials, often an easier and less expensive sustainable alternative is available – using the current material but less of it – making the package lightweight.
“Lightweighting” is an increasingly popular method used by food and beverage and consumer products manufacturers to help reduce their carbon footprint and promote environmental sustainability. With any new initiative, though, there are questions to be asked. Will the lightweight package make it to the retail shelf in good condition? How will vibration, shock, atmospheric conditions and compression – essentially, the supply chain – affect the product’s integrity and final condition?