Grandma Hoerner’s big slice kettle cooked apples get a new look
Packaging food products based on heritage recipes can be a tricky proposition. Put the product in a vintage-style container, and it can look stodgy. Update it, and you risk losing the handcrafted, good-for-you image. That was the challenge faced by Grandma Hoerner’s, a line of Big Slice Kettle Cooked Apples, jams, pie fillings and assorted other fruit- and vegetable-based products, when the company decided that its Mason-type jars and branding were past their prime.
The upgrade – facilitated by Berlin Packaging’s Studio One Eleven design division – modernizes the package without losing the heritage positioning. Features include: