Suero Oral Inc. expands its market reach by adding new beverage concentrate packaging
Suero Oral is a functional beverage containing electrolytes that replenish the body’s fluids lost either through exertion or through fever or vomiting due to illness. It is based on a traditional Latin American home remedy used by generations of mothers to treat their children losing fluids due to illness, as its name, which translates as “oral serum,” suggests.
Since 1999, Suero Oral Inc. has sold this product across the United States, targeting the Hispanic market through small bodegas and grocery stores. It is still popular for its traditional medicinal use for children, but is also used extensively by agricultural and construction workers and other laborers who work in heat-intensive conditions and become dehydrated. Today, Suero Oral products are sold in all 50 states and are also exported throughout the Caribbean and to Asia.
In recent years the company has found that the product also appeals to a newer market segment: a younger, more urban population of athletes and exercise enthusiasts who deplete body fluids and critical electrolytes fluids while playing in sports events or working out.