Giumarra launches avocado nutritional initiative with new bag design
Giumarra Agricom International (giumarra.com), announces the debut of its new Nature’s Partner avocado nutrition initiative to be spearheaded by a redesigned bulk avocado bag targeting increased consumption of the category.
Giumarra recently promoted “Nature’s Partner – Your Partner for Nutrition” and displayed the accompanying bag at The Packer’s West Coast Produce Expo in Indian Wells, California on May 2. The bag aggressively promotes Hass Avocado Board’s (HAB’s) “Love One Today” nutritional messaging communicating avocados’ “naturally good fats + cholesterol free” benefits.