Leading brand owners know that reputation is everything. They also know their choice of wood, paper and packaging products has a direct impact on their reputation because the products they choose affect forests and communities at home and around the world — today and into the future. That’s why so many organizations use on-product certification labels and include forest certification in their environmental value statements and procurement policies.
These efforts to protect and enhance company reputations with consumers and supply chain partners are spurring all kinds of activity. Large corporations continue to come together to talk and act on the sustainability front. In many cases, these efforts are related to stopping deforestation. Over the past few years we have seen the emergence of several groups dedicated to corporate environmental responsibility.