Veritiv’s packaging business helps customers gain efficiencies.
Today’s educated consumers are impacting marketplaces worldwide. This is true in overall product innovation and packaging design. As an example, in retail environments manufacturers require highly-designed packaging that doubles as on-shelf advertising. But even that is sometimes not enough. All consumers, particularly Millennials, expect more from businesses. If a business’ mission is conservationism, then the brands, products and packaging, all need to reflect that.
We chatted with Darin Tang, senior vice president of Strategic Packaging Solutions; and DeWitt Clark, vice president of food manufacturing at Veritiv, about how this company is not only changing the packaging landscape, but expertly offering material-neutral solutions and services to meet its customer needs.