RKW receives ESKO Full HD flexographic print certification for all consumer packaging sites
The RKW Group (rkw-group.com), the first global manufacturer of multipack shrink films certified for ESKO Full HD flexographic print technology, now possesses the ESKO quality seal at all of its Consumer Packaging sites. The quality seal is awarded by the Belgium-based printing specialist ESKO. RKW customers benefit from the use of the most modern print technology and the highest quality standards. The state-of-the-art technology, which can deliver razor-sharp images – even on flexible film packaging – is a true alternative to offset or gravure printing. With high-quality printed motifs, the multipack shrink films manufactured by RKW ensure a high-profile appearance of the customer products at the point of sale. In addition, they effectively transport the products’ brand messages.
“In the strongly contested beverage market, the competitive pressure that exists on the storeroom shelves is continuing to increase,” says Matthias Kaufmann, vice president of the Packaging Division and member of the Executive Board in the RKW Group. “In order to shift the products into the best possible light, and to make them more easily recognizable amongst the wide assortment of other products, the packaging must be designed to immediately convince and interest the customer as well as be able to reflect the product’s brand value.” Therefore, in the area of multipack shrink films for beverages, Kaufmann sees an even greater demand for effective advertising prints in the coming years. At any early stage, the European market leader recognized the potential of the ESKO Full HD flexographic printing process and, shortly after market launch in 2013, the certification process was kicked-off for its Consumer Packaging sites.