Food and beverage experts are certain: the industry is waking up to the issue of texture. Texture has a significant influence on the perception of taste and aroma. Even more importantly, unusual textures make eating and drinking exciting. And a product that consumers perceive as something special has a good chance of finding its way into the shopping basket again.
Julia Trebels, Product Manager at SIG Combibloc: “Texture is determined by a number of aspects. These include everything we can detect with our senses – with the tongue and palate, but also with the eyes, hands and ears. Combining different textures in a product enhances its structural complexity. And that arouses the interest of consumers who believe eating and drinking should not only pursue the primary objective of satisfying hunger and thirst – it should also be fun. More and more people are adventurers when it comes to food. In addition to things they’re already familiar with, they like to try new foods in order to discover exactly what best meets their own tastes and their current needs”.