By now, the print label industry is quite familiar with emergence of digital printing, and acknowledges the need for converters to wholeheartedly embrace digital alongside the pillars of their flexographic and analog presses. While the rise of digital label printing is well known, many printers are yet to be convinced that they themselves should adopt this technology — especially when business is still good.
But the change is coming, whether printers want it to or not. This inevitability is driven by a force that is beyond anyone — let alone any industry’s — to control. So what’s behind the wheel driving this change? Millennials. Just now starting to enter the workforce en masse, their influence on business, industry, and everything else, only grows as millennials begin replacing the retiring older generations and that means changes are soon to follow. Indeed, we’ve already seen a few of these significant changes, arriving in the form of social media, smartphones and the Internet of Things. This is only the beginning.