New slim, sleek FIJI water 700 ML bottles fits in everywhere you go
FIJI Water, America’s No. 1 premium bottled water brand, announced the launch of its new 700 mL bottle size. Designed for the active lifestyle, FIJI Water now fits effortlessly everywhere, from fitness equipment and gym bags to car cup holders and beyond. As FIJI Water celebrates its 20th anniversary, the sleek new look, which marks the first new bottle for the brand in nearly 10 years, comes on the heels of FIJI’s first-ever television advertising campaign and new label redesign.
“We understand that people are on-the-go more than ever, and we created the 700 mL size to fit whatever lifestyle our consumers lead,” says Clarence Chia, vice president of marketing, FIJI Water. “Reaction to our new label design and television campaign was extremely positive earlier this year with sales outpacing expectations, and the expansion of our product line-up with the new 700 mL further enhances our ability to meet consumer bottled water needs across all activities and occasions.”