Balzac's Coffee Roasters chooses RealCup brand for expansion in EcoCup recyclable format
Balzac's Coffee Roasters has chosen Mother Parkers' RealCup solution to launch into the single serve capsule format. The RealCup brand's environmentally friendly format, EcoCup recyclable capsule, allows consumers to recycle the plastic cup.
"We have enjoyed remarkable growth since appearing on Dragon's Den in 2012," says Diana Olsen, President and founder of Balzac's Coffee Roasters. "And through it all, we have worked hard to maintain the commitment to our four founding values: Natural, Local, Artisanal and Sustainable. With the availability of Mother Parkers' EcoCup™ format, we felt it was the right time to expand into this rapidly growing single serve market and give consumers a more environmentally conscious option when selecting a single serve coffee brand. Once we sampled our unique coffee blends brewed from a RealCup® capsule, the superb full-bodied taste gave us the confidence to forge ahead in this new format."